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Ferragamo
Brand Identity
2023

Salvatore Ferragamo S.p.A., operating under the name Ferragamo, is an Italian luxury fashion house specializing in clothing, footwear, and accessories, based in Florence, Italy. In 2022, as part of a strategy to modernize the brand, Salvatore Ferragamo was rebranded as "Ferragamo" (stylized as FERRAGAMO) and introduced a new logo ahead of its SS23 show at Milan Fashion Week. In close collaboration with Peter Saville, who designed the new logo, Costariol developed the new brand identity.

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